WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
WHITE PAPER:
Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
WHITE PAPER:
When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. Read this paper for advice on how to protect your customers data for piece of mind.
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This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
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In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
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This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
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The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
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In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
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View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.