- Posted:
- Feb 1, 2013
- Published:
- Feb 1, 2013
- Format:
- Length:
- 4 Page(s)
- Type:
- White Paper
- Language:
- English
-
Don't Miss the Business Continuity Sales Window
Sponsored by: Datto, Inc.As we move into 2013, IT spending is up, and with the unsettling memory of Hurricane Sandy still lingering on decision-makers' minds, IT services firms have a tremendous opportunity to drive home backup disaster recovery (BDR) technology sales.
"We believe this could make up 30% of our revenue this year," says Alan Wittstein, president of CONNECT Computer.
But because BDR only reveals its value when things don't go as planned, it can be a tricky sell.
Read this white paper to learn Alan's four-step process for engaging clients on this topic and effectively selling them DR/BC products and services.
Channel Strategies for the CIO